Meet the Newest Livestreaming Stars Every Brand Should Know About
Five months ago, Victoria Fratz was trying to build a social media following, but was having a tough time standing out on platforms like Vine, which had already helped launch dozens of careers a...
View ArticleTaco Bell Tries to Reinvent the Fast Food Website With Mobile-Centric Ta.co
Taco Bell, already seen as one of the most tech-savvy fast food brands, just launched ta.co, the fast food giant's revamped website where consumers can customize, order and pay for their food. Created...
View ArticleFacebook Expands Mobile Video Feature That Helps Content Creators Make Money
In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over...
View ArticleTaco Bell Fires Marketing Manager Who Was Caught on Video Punching an Uber...
Taco Bell has fired Benjamin Golden, a senior marketing manager who was caught on video physically assaulting an Uber driver on Oct. 30 in Orange County, Calif. In a three-and-a-half-minute clip—which...
View ArticleWill Instagram’s Advertising Gold Rush Send Users Running?
After nearly two years of allowing only a few dozen brands to run ads on the platform, Facebook-owned Instagram in August opened up to all marketers. At the same time, it partnered with eight...
View ArticleHere’s Why Taco Bell Created 600 GIFs and Photos for Its New Social Campaign
The taco emoji is finally here, and Taco Bell now has an "taco emoji engine" to show for it. Today, the fast-food company and Deutsch L.A. are debuting a social-marketing blitz that celebrates the...
View ArticleHot List: The 24 Digital Brands, Startups and Games That Defined 2015
Technology historians will remember 2015 as the year when we first talked about robots and drones without a sense of irony. And they’ll note it was the year when the president of the United States...
View ArticleWhy Snapchat’s Evan Spiegel Is Our Digital Executive of the Year
The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera. For a couple of years, the main storyline was his lawsuit (since settled)...
View ArticleBarbasol, Jake From State Farm, Applebee’s and Totinos Won Twitter Today With...
Brands can be very responsive to people on Twitter, particularly if you are a person named Kim KardashMolon. A few hours ago, this user messaged Totinos, Applebee's, Jake From State Farm, Barbasol,...
View ArticleWill Taco Bell’s Big Super Bowl Reveal Be the Cheese-Engorged Quesalupa?
Taco Bell says it has a huge new product to announce in its Super Bowl ad, but the surprise might already be out of the bag. Earlier this month the brand released a redacted press release for its...
View ArticleNot Even Pitchman James Harden Knows What Taco Bell’s Super Bowl Ad Is About
Taco Bell is keeping its Super Bowl plans so under wraps that not even the celebrities in its ad know what they're selling. At least that's what the brand wants you to believe in its first teasers...
View ArticleTaco Bell Cleverly Crashed These 5 Local Super Bowl Ads With Its Quesalupa
Taco Bell and Deutsch made some fun regional media buys during the Super Bowl, recruiting local advertisers in five markets to create normal-looking ads for their own businesses—that suddenly became a...
View ArticleMarketers Can Now Buy Keyword-Based Mobile Ads for 100 Million Worldwide...
BARCELONA, Spain—A number of location-based ad-tech players are at Mobile World Congress this week to talk about the shift from online to real-world advertising, and xAd's pitch to global marketers is...
View ArticleTaco Bell’s Mobile Ads Are Highly Targeted to Make Users Crave Its Breakfast...
Millennial-savvy Taco Bell is using a handful of intriguing targeting tools to reach its audience as soon as they wake up in the morning as part of a campaign to promote its new breakfast menu. Last...
View ArticleTaco Bell and Snapchat Have Teamed Up to Turn You Into a Taco for Cinco de Mayo
Ever wonder what it'd be like if your head turned into a taco, wobbling on your neck as pigeons pecked away at the shell? No? You're not alone. But for the few who have that fantasy, Snapchat's Cinco...
View ArticleTaco Bell’s Cinco de Mayo Snapchat Lens Was Viewed 224 Million Times
Taco Bell has shattered a Snapchat record. Last week, the brand launched a sponsored lens campaign that turned consumers' heads into a giant taco shell to celebrate Cinco de Mayo—resulting in 224...
View ArticleSnapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New...
Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose...
View ArticleWhy Vice Isn’t Publishing Reviews on Its New Gaming Channel
It already counts 11 verticals covering everything from news and sports to women's issues, music, food and tech. Now, Vice is planning to expand its scope even further, pulling back the curtain today...
View ArticleWhy This Group of Brands Should Pay Attention to McDonald’s Roll Out of...
Pokemon Go's first sponsored locations reportedly went live today in Japan, offering retailers the chance to create "gyms," which let players battle or train characters in the mobile game. According...
View ArticleThese Were the Hottest Apps, Games and Gadgets of 2016
History will remember 2016 as when digital became a constant overlay to real life, with presidential candidates trolling one another on social media before and after debates while mobile game players...
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